Radio, TV and Podcast personality Paula McGrath in the radioinfo spotlight: Exclusive interview by Dave Charles

AGE is the new radio reality

1 year ago
There are many experienced executives and exceptional radio professionals on the sidelines because the young newcomers think old means outdated. Then why has the “pie” shrunken to the size of a “tart” and why do YOU have a share of it that could be under 2% and, generally, never more than 10.  This sucks! I talk […]
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Lee Cornell speaks to Dave Charles on radio now and his new Podcast venture exclusively for radioinfo

1 year ago
Lee Cornell has consulted radio around the world.  Most recently working at RAIN Media orchestrating some great industry seminars in person and virtually during the pandemic. Lee has moved to the world of podcasting for his next chapter. Dave Charles:  Lee, you have a great background in Australian radio.  Give our readers some of your […]
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Dave Charles & Lee Abrams: Musical Highs & Lulls

2 years ago
We’re at a crossroads. There is great music being created but in the big picture … I think the years 1956-1995 marked a historically relevant era. Not unlike the romantic era, renaissance era or jazz age. A period that will be remembered for centuries. Unfortunately, that era is behind us and we’re in the dark […]
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Aussie Radio Dreaming: Dave Charles

2 years ago
As international radio consultant Dave Charles takes it easy recovering while from Covid at his home in Canada, he fondly recalls his time working in Australia.     I was lucky to have met Paul Thompson and Greg Smith creators of the Austereo radio network at a NAB radio conference in Dallas in the mid […]
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21st Century Media Myths: A few thoughts on common media myths and generalities

2 years ago
ATTENTION SPANS ARE SHORTER Actually, tolerance spans are shorter.  Attention spans can be long if the subject is interesting, as in a film or binge viewing. It’s more about tolerance than attention. Even a child with naturally short attention spans can be mesmerised with the right subject matter 18-44 PREFERS Applies to any demographic in programming, […]
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Beyond demographics is intellectual positioning: Dave Charles

2 years ago
“Intellectual positioning” is an important component in  creative/marketing  strategy. It’s important to understand where you are positioned on the intellectual scale. Lowest common denominator obviously works commercially and media is being choked by it, as if it’s the only way,  but the new opportunity is in a different less travelled position. The “intellectual scale” is […]
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