Founder of Sales Fundamentals Inc, John Perras has an impressive career selling and managing in the Broadcasting Industry for over 30 years in the ever-changing media landscape of broadcast and digital selling. John’s direct approach to Prospecting, Profiling, Presenting, Closing, and Servicing with measurable KPIs has taken him to the top of the industry. John has worn many hats working in Canada’s #1 major market at Top Tier Broadcasters including Rogers Communications, Rawlco, Stingray Media Solutions, and Central Ontario Broadcasting. He has collaborated with the best of top national brand marketers across the country such as Home Depot, Ikea, Pizza Pizza, BMW, OLG, major car dealerships, and local retailers. He has helped launch start-up radio stations and grew revenue for Top Radio brands in Canada such as CHFI 98.1, Kiss 92.5, Q107, Indie 88, and boom 97-3. John has also taught media studies at Humber College, has been the in-house corporate sales trainer across the country for Stingray Media Solutions, and has been a guest speaker at many conferences and events such as the Radio Show hosted by the U.S. Radio Advertising Bureau; a Speaker and Moderator at OAB (Ontario Association of Broadcasters) in Toronto. John believes his unique sales training formula provides transferable skills in any sales environment including media such as digital, television, print, and radio, and can be taught to any willing sales team. Johns proven sales formulas have taken salespeople from surviving to thriving in 60 days.
John’s friendly even-handed approach allows him to comfortably adapt quickly to each media company’s culture enabling him to become an impactful trainer and coach. This combined with his impressive in-depth knowledge of sales & the broadcast industry makes him the right choice for broadcasters to hire.