Media Results Inc. (MRi) is comprised of a diverse team of experienced, critical thinking, strategic & creative professionals with a history of strong execution and tangible results.
In today’s increasingly complex media landscape where the media and platforms are changing faster than ever – what’s worked in the past, as recently as a week ago — may not necessarily work today. That’s the nature of the today’s marketplace and that’s why our long-standing mantra “Find a Better Way” has and remains a critical and relevant adage in the constantly and rapidly evolving media universe.
The MRi team has partnered with SFI (Sales Fundamentals Inc.) to deliver measurable results for our clients and media partners in this challenging environment. We focus on format, content development, sales revenue generation and regulatory issues. We strive to develop content that speaks to today’s consumer and find the best fit media vehicle to engage and deliver the intended message to the target(s).
Strategically focused to achieve maximum result
Creative cut through marketing for today’s media platforms
CRTC analysis, station valuations and brokerage
State of the art IT & Broadcast Engineering solutions
Sales Training & SMS Marketing
Broadcast Engineering & IT Systems
Dave Chales is a Juno Award Winning Radio Journeyman whose career began in the mid-60’s with a key role with the creation and in the launching of Q-107 Toronto. As co-founder of Joint Communications Corporation, Dave consulted to the who’s who in broadcasting in three continents for over 35 years. Dave founded MRi in 2004 and has serving companies such as MLSE, Corus, Austereo, Astro Radio Networks, FPR (First Peoples Radio) and Xtra Insight Australia. Dave has done it all and was responsible for shaping radio programming in Canada and continues to innovate with creative format and content development. Content is king in the multi-platform media world that MRi is uniquely qualified to innovate in.
A senior communication industries expert with extensive experience in regulatory affairs, business development and broadcasting. She is a media strategist as well as a principled, strong leader who understands public trust and excels at working with government, boards, stakeholders and senior teams. A proven consensus builder, problem solver and ambassador with industry associations, international and domestic partners, she also has extensive expertise in financial management, operational execution and competitive positioning. She has held senior management positions in private broadcasting and was appointed as a Ontario Regional Commissioner of the CRTC in 2005 where she served for 7 years. Rita now provides MRi’s clientele with advice, analysis and strategic direction on regulation and policy impacting broadcasting in Canada.
Founder of Sales Fundamentals Inc, John Perras has an impressive career selling and managing in the Broadcasting Industry for over 30 years in the ever-changing media landscape of broadcast and digital selling. John’s direct approach to Prospecting, Profiling, Presenting, Closing, and Servicing with measurable KPIs has taken him to the top of the industry. John has worn many hats working in Canada’s #1 major market at Top Tier Broadcasters including Rogers Communications, Rawlco, Stingray Media Solutions, and Central Ontario Broadcasting. He has collaborated with the best of top national brand marketers across the country such as Home Depot, Ikea, Pizza Pizza, BMW, OLG, major car dealerships, and local retailers. He has helped launch start-up radio stations and grew revenue for Top Radio brands in Canada such as CHFI 98.1, Kiss 92.5, Q107, Indie 88, and boom 97-3. John has also taught media studies at Humber College, has been the in-house corporate sales trainer across the country for Stingray Media Solutions, and has been a guest speaker at many conferences and events such as the Radio Show hosted by the U.S. Radio Advertising Bureau; a Speaker and Moderator at OAB (Ontario Association of Broadcasters) in Toronto. John believes his unique sales training formula provides transferable skills in any sales environment including media such as digital, television, print, and radio, and can be taught to any willing sales team. Johns proven sales formulas have taken salespeople from surviving to thriving in 60 days.
John’s friendly even-handed approach allows him to comfortably adapt quickly to each media company’s culture enabling him to become an impactful trainer and coach. This combined with his impressive in-depth knowledge of sales & the broadcast industry makes him the right choice for broadcasters to hire
Gary is an experienced professional, consulting in areas where music meets technology.
He has held creative management positions with record labels (Nimbus 9/CBS/Warner/) recording major artists such as The Rolling Stones, Rod Stewart, Peter Gabriel and Black Sabbath. As an event promoter, he produced concerts with The Police and Talking Heads, the stage musical “Napoleon” and the consumer exhibition “Star Trek: The Exhibit.”
With the advent of digital, he co-founded Iceberg Media, one of the world’s first major internet broadcasters, pioneering streaming media audio and video entertainment and innovated the digital delivery of music to broadcast outlets over the internet as a member of the team that developed and marketed the now industry standard – DMDS.
Michael brings his diverse skill set to MRi including: Marketing Management, Creative Content Development & Producing and Business Development. Nadel has been a Business/IT Consultant for over 30 years and has served numerous multinationals such as Microsoft, Symantec, eBay, AOL and NIKE. He has been involved in TV and film production since the age of 16 when he cut his teeth in the entertainment industry with Paramount Pictures and by the age of 19 was instrumental in the IP rights acquisition of the world renown grandfather of all RPG’s (role-playing games) Dungeons & Dragons ®. Nadel has also been instrumental in raising millions of dollars to funding social and economic development programs for Aboriginal groups in Canada, has consulted for the Department of Veterans Affairs to help the “Peace Soldier” Commander Trevor Greene in his quest to walk again and conducted a media campaign for the late, great Carley Allison that resulted tens of millions of conventional and Internet impressions, which then led to the production of a feature film Kiss & Cry and a novel
Always Smile: Carley Allison's Secrets for Laughing, Loving and Living" written by best selling author Alice Kuipers.
Glenn Prins heads up MRi’s Broadcast Engineering services for our clients in todays complex media environment.
As and example, at the beginning of the Pandemic, he was able to quickly move FPR Radio into a virtual operational mode allowing the team to safely work from home. This kind of creative IT and engineering solution is what we offer radio and media clients.
This is a practical example of how we think and act to resolve problems and find creative cost effective solutions. This is the very essence of operating a smart media business in todays unforgiving world.
We want our media clients to know that they have other options that are more relevant to the way consumers are connecting to the vast number of entertainment and information streams. This kind of forward thinking IT and engineering strategy is a better way to assure that your media investments are not static but are flexible to adopt and adapt to new growth.
Glenn Prins applies his thinking as a part of our media solutions to clients. He makes sure that the designs and protocols are relevant and adaptable. We call it Glenngineering!